1. People's Republic of China Stocks

  2. •

    Consumer Cyclical

  3. •

    Specialty Retail
Baozun Inc.

Baozun Inc.

9991.HK
Baozun Inc.HK flagHong Kong Stock Exchange
7.28
HKD
-0.06
- -
1.27BMarket Cap
Baozun Inc.
9991.HK
(Hong Kong Stock Exchange)

Recent

price

7.28

P/E

ratio

- -

div

yld

- -

ROIC.AI

2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
TTM
FRC
2.18
3.48
3.62
25.23
22.61
25.59
31.75
41.84
47.25
43.43
45.84
49.35
52.44
55.35
59.07
Revenue per Share
-0.12
-0.09
-0.17
0.22
0.58
1.29
1.59
1.62
2.27
-1.02
-3.56
-1.56
-1.03
-1.35
-1.07
Basic EPS, GAAP
-0.1
-0.06
-0.22
-0.55
-0.53
-3.2
-1.81
0.85
0.81
-2.07
0.67
1.22
-0.6
1.48
- -
Free Cash Flow per Basic Share
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
0.01
- -
- -
- -
Dividend per Share
-0.33
-0.53
-0.75
-3.11
-1.56
-0.15
1.44
3.02
5.08
1.97
-1.24
-2.84
-3.85
-5.2
-5.42
Book Value per Share
-0.34
-0.55
-0.77
11.79
10.3
10.5
11.81
13.7
31.72
26.1
27.23
29.09
27.96
27.04
27.93
Tangible Book Value per Share
437
437
437
103
150
162
170
174
187
216
183
179
180
180
174
Basic Weighted Avg Shares
954
1,522
1,584
2,598
3,390
4,149
5,393
7,278
8,852
9,396
8,401
8,812
9,422
9,945
10,262
Sales/Revenue/Turnover
-4.65
-2.69
-3.59
0.33
2.66
6.18
6.6
5.27
6.31
0.07
0.55
-1.94
-1.15
0.75
1.55
Operating Margin (%)
4
7
13
23
36
51
72
120
152
207
197
252
245
222
- -
Depreciation Expense
-47
-38
-60
23
87
209
270
281
426
-220
-653
-278
-185
-242
-186
Net Income, GAAP
- -
- -
- -
- -
16.46
20.5
19.35
20.43
23.28
- -
- -
- -
- -
- -
135.05
Effective Tax Rate (%)
-4.95
-2.48
-3.78
0.87
2.56
5.03
5
3.86
4.81
-2.34
-7.78
-3.16
-1.97
-2.43
-1.82
Profit Margin (%)
305
270
426
1,114
1,372
1,317
1,504
3,366
6,963
4,427
3,715
3,533
3,467
3,158
3,142
Working Capital
- -
- -
- -
- -
- -
- -
69
2,170
2,133
883
674
799
598
490
453
LT Debt
321
306
479
1,234
1,572
1,826
2,195
2,591
6,143
6,481
5,676
5,852
5,781
5,492
5,478
Total Equity
- -
- -
- -
- -
5.04
10.75
11.75
7.26
5.85
- -
- -
- -
- -
- -
- -
Return on Invested Capital (%)
- -
- -
- -
- -
-43.07
451.55
55.67
15.37
13.09
- -
- -
- -
- -
- -
-1.14
Return on Capital (%)
- -
- -
- -
- -
- -
- -
- -
72.97
57.63
-31.92
- -
- -
- -
- -
- -
Return on Common Equity (%)

Capital Structure

FRC

•

in mil. unless spec.
Sep'25
Dec'25
Mar'26
ST Debt
1,825
1,783
1,844
LT Borrowings
4
- -
- -
LT Finance Leases
574
490
453
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
174
174
174
Market Capitalization
1,706
1,060
916

Working Capital

FRC

•

in mil. unless spec.
Sep'25
Dec'25
Mar'26
Total Current Assets
6,775
6,803
6,978
Cash, Cash Equivalents & STI
2,534
2,654
2,852
Accounts Receivable, Net
1,970
2,173
2,100
Inventories
1,118
879
858
Total Current Liabilities
3,616
3,645
3,837
Payables & Accruals
1,790
1,587
1,992
ST Debt
1,825
1,783
1,844
Deferred Revenue
- -
188
- -

Growth Rates

FRC

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
20.88%
-2.01%
-5%
Free Cash Flow
-53.44%
-189.08%
-349.17%
Net Income, GAAP
49.44%
-2.91%
30.72%
Sales/Revenue/Turnover
15.23%
2.58%
5.55%
Total Cash Common Dividend
- -
- -
- -

Quarterly Revenue

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
1,980
2,391
2,057
2,994
9,422
2025
2,064
2,553
2,156
3,172
9,945
2026
2,381
- -
- -
- -
- -

Quarterly Earnings Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
-0.37
-0.17
-0.49
- -
-1.03
2025
-0.36
-0.2
-0.62
-0.22
-1.35
2026
-0.04
- -
- -
- -
- -

Quarterly Dividends Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
- -
2025
- -
- -
- -
- -
- -
2026
- -
- -
- -
- -
- -
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Business
Baozun Inc. operates as a prominent digital commerce partner and brand manager, assisting global brands in navigating the intricate market landscape of the People's Republic of China and beyond. The company has strategically evolved its offerings into three core business segments: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI). Through its BEC segment, the company delivers comprehensive, end-to-end digital retail solutions. These encompass the development and integration of IT infrastructure, expert online store design and ongoing operations across diverse platforms such as Tmall, JD.com, and Douyin, as well as engaging visual merchandising, targeted marketing initiatives, customer support, and efficient warehousing with order fulfillment services. The BBM division focuses on the holistic management of select international brands, overseeing retail operations, brand positioning, and supply chain logistics, notably including the Gap Greater China business. Furthermore, Baozun International extends these capabilities, establishing infrastructure and supporting brand expansion into Southeast Asian markets like Singapore, Malaysia, and Thailand. Baozun leverages technology to empower brands, offering a robust ecosystem that spans demand to supply chain optimization. Founded in Shanghai, the People's Republic of China, in 2007, the company continues to enhance its value proposition through strategic diversification and innovation.