- Business
- Apple Inc. (AAPL) designs, manufactures and markets consumer electronics, software and online services worldwide; the company offers smartphones including the iPhone series, personal computers such as Mac desktops and notebooks, tablets via the iPad line, wearables and accessories encompassing Apple Watch, AirPods, HomePod and Apple Vision Pro, streaming and media devices like Apple TV; operating systems including iOS, iPadOS, macOS, watchOS and visionOS; and services such as Apple Music, Apple TV+, iCloud, Apple Pay, Apple Fitness+, Apple News+, App Store, AppleCare and Apple Intelligence AI features. Founded in 1976 and headquartered in Cupertino, California, Apple operates through segments including products and services, targeting consumer, enterprise, developer and business markets across more than 100 countries with retail stores, online sales and partnerships. The company maintains subsidiaries and equity stakes globally while focusing on an integrated ecosystem of hardware, software and services. In 2025, Apple announces a $600 billion U.S. investment commitment over four years, launching the American Manufacturing Program with partners including Corning, Coherent, Texas Instruments, GlobalFoundries, Samsung, Broadcom and others to expand domestic silicon supply chain, semiconductor production, server manufacturing in Houston and data centers in multiple states; quietly acquires around seven startups emphasizing AI technologies; plans to open or renovate 53 global retail stores by 2027 targeting Asia-Pacific, Europe and North America; introduces Apple Intelligence expansions, Liquid Glass design across platforms and new products like iPhone 16e and M4 MacBook Air amid services revenue growth, production shifts to India and Vietnam, and compliance with EU app store regulations.