- Business
- PT Aspirasi Hidup Indonesia Tbk (ACES.JK) operates as a leading retailer of home improvement, lifestyle, and children's products in Indonesia. Founded in 1995 and headquartered in Jakarta at Gedung Kawan Lama, Jl. Puri Kencana No. 1, Kembangan Selatan, the company, a subsidiary of PT Kawan Lama Sejahtera, manages over 360 stores across more than 80 cities under brands including AZKO for home improvement retail offering tools, cleaning equipment, gardening tools, household essentials, HORECABA equipment, electrical appliances, outdoor products, lawn and garden supplies, plumbing, renovation, furniture, shelving, storage, decoration, automotive, health, and sport products; ATARU for millennial fashion and lifestyle items; Pendopo for fashion, craft, and culinary products from MSMEs; Toys Kingdom for toys and collectibles; and ruparupa for online shopping encompassing lifestyle, fashion, beauty, home living, electronics, gadgets, kitchen, dining, hobbies, craft, food, beverage, and pet supplies. It serves diverse customer segments including households, businesses, and families through physical stores and e-commerce, with operations focused on Indonesia and strategic expansion into second- and third-tier cities outside Java such as Kalimantan and Eastern Indonesia. In June 2024, the company changed its name from PT Ace Hardware Indonesia Tbk following an Extraordinary General Meeting of Shareholders and launched a new logo as part of a rebranding initiative; it also decided not to renew its license agreement with ACE Hardware International Holdings, Ltd., ending on December 31, 2024, after 29 years of collaboration to pursue independent strategic growth. Recent developments include Q1 2025 sales growth of 7.2% year-over-year amid rebranding investments, plans for 25-30 new stores in 2025 with capital expenditure of IDR 250-300 billion targeting sales growth of at least 5% and same-store sales exceeding 1%, a dividend payout of IDR 579.87 billion (IDR 33.87 per share) paid in July 2025, and AZKO receiving awards such as Top Retailer 2025, NEXT Awards 2025, and Best Customer Service for the 15th consecutive year, alongside new store openings like its first in certain regions and a modernized outlet at Pondok Indah Mall 1.