- Sector
- Financial Services
- Industry
- Asset Management
- Address
- 234 West Florida Street, Suite 203 Milwaukee WI United States of America 53204
- IPO Date
- Nov 7, 2016
- Business
- American Customer Satisfaction ETF (ACSI) is an exchange-traded fund that seeks to track the performance, before fees and expenses, of the American Customer Satisfaction Investable Index, a rules-based benchmark utilizing proprietary customer satisfaction scores from the American Customer Satisfaction Index (ACSI) to weight large-cap U.S. equities within each sector by their relative customer satisfaction performance; the index draws from metrics across over 350 brands representing more than 150 securities listed on major U.S. exchanges, with sector constraints applied at quarterly rebalances to ensure diversification across all U.S. equity sectors. Launched on October 31, 2016, the ETF is a series of Tidal Trust I (formerly Tidal ETF Trust), with investment advisory services provided by Tidal Investments LLC (formerly Toroso Investments, LLC), fund accounting and transfer agent services by Global Fund Services (following the end of its sub-administrator role on July 31, 2025), and distribution by Foreside Fund Services, LLC; it is headquartered in Milwaukee, Wisconsin, and primarily targets U.S. investors seeking large-cap core equity exposure optimized by customer satisfaction as a portfolio factor. The fund holds approximately 33-34 securities, including top positions in companies such as Alphabet Inc., Microsoft Corp., Meta Platforms Inc., Apple Inc., and Amazon.com Inc., with sector allocations emphasizing information technology, consumer discretionary, communication services, financials, and consumer staples; it maintains a net expense ratio of 0.65-0.66% and assets under management around $92-101 million as of late 2025. Recent major changes include the trust's name change from Tidal ETF Trust to Tidal Trust I effective June 2, 2025; an amendment to the fund's 80% investment policy effective around January 28, 2026, to align with updates to SEC Rule 35d-1 by specifying investment in securities of Index Companies exhibiting high customer satisfaction characteristics tied economically to the United States; a reorganization in May 2021 whereby the fund succeeded the predecessor American Customer Satisfaction ETF from ETF Series Solutions; and ongoing quarterly index rebalances, such as the July 2025 update incorporating the latest ACSI data. The ETF leverages ACSI methodology, originally developed in 1994 by University of Michigan researchers led by Dr. Claes Fornell and based in Ann Arbor, Michigan, to prioritize companies demonstrating superior customer loyalty, which research links to enhanced long-term stock appreciation, earnings, and cash flows; it operates exclusively in the U.S. large-cap equity market, trading on Cboe BZX under the ticker ACSI.