- Business
- Action S.A. is a Poland-based public company primarily engaged in the distribution, manufacturing, and wholesale of IT equipment and consumer electronics. Founded in 1991 and headquartered in Zamienie, Mazowieckie, the company operates a broad trading platform that serves both B2B and B2C sectors. Its product portfolio includes desktop computers, notebooks, servers, monitors, MP3 players, power supply units, and household electrical appliances, offered under its own brands Actina and ActiveJet. Additionally, Action S.A. distributes products from leading global suppliers such as AMD, Intel, LG, Microsoft, Samsung, and Sony. The company also provides e-commerce solutions, logistics services through a 32,000 sqm distribution center capable of handling 100,000 parcels daily, and IT system integration tools via EDI, API, and XML.
Action S.A. offers a wide array of product categories spanning consumer electronics, smart home devices, office and household appliances, gaming computers, IT components, multimedia accessories, compatible inks and toners, lighting, power supply units, fans, air conditioners, shredders, and photographic paper. Its global operations include exports to over 50 countries, with a significant presence in Poland and the EU markets. The company’s major B2B segments are served through its proprietary e-commerce platform i-serwis, under business lines like ACTION Business Center, Home and Living, and Action Global, which manages wholesale online sales internationally.
Recent major developments include strategic enhancements in e-commerce capabilities and a continued focus on ESG-aligned business transformation. The company has strengthened its market position by expanding its product range and forging new partnerships, focusing on long-term profitability and enhanced value-added distribution. Action S.A. maintains over 600 employees and emphasizes transparency and accountability as core operational values. It remains a publicly traded entity on the Warsaw Stock Exchange since 2006, constantly evolving with a strategic vision to cater to the growing digital and IT infrastructure demands across Europe and beyond.