- Business
- adidas AG (ADS.F), headquartered in Herzogenaurach, Germany, and founded in 1949 by Adolf Dassler, designs, manufactures, and markets athletic footwear, apparel, and accessories worldwide. The company offers a broad portfolio of products under the adidas brand, including Performance footwear such as Predator and F50 football boots, Adizero and Ultraboost running shoes, Dropset training shoes, and basketball models like AE1; Lifestyle icons including Samba, Gazelle, Handball Spezial, Campus, Stan Smith, Superstar, SL72, Terrace range, Low Profile silhouettes like Tokyo and Japan, Climacool 3D-printed shoes, and Aruku; apparel franchises such as Firebird, Z.N.E. collection, Tiro pants, MyShelter jackets, Optime leggings, and tracksuits; as well as accessories, gear, bags, balls, sunglasses, and fitness equipment; it operates in segments spanning football, running, training, basketball, tennis, golf, outdoor, and lifestyle Sportswear, with global sales channels including own retail, e-commerce, and wholesale partners across North America, Europe, Greater China, Japan, and other regions. In recent developments, adidas reports strong double-digit revenue growth of 12% currency-neutral in 2024, driven by momentum in Originals and Sportswear with collaborations including Bad Bunny, Wales Bonner, Edison Chen, Pharrell Williams, Gucci, and JJJJound; launches innovative products like Adizero Adios Pro 4, Adizero Evo SL, Supernova 2, Ultraboost 5, Duramo SL, Crazyquick padel shoes, Terrex Xperior jacket, and relaunches F50 and Superstar; expands partnerships with Mercedes-AMG PETRONAS F1 team, New South Wales Rugby League, French Rugby Federation, Ukrainian Football Association, Aitana Bonmatí, Lamine Yamal, and Travis Hunter while extending deals with UEFA Champions League, MLS, and others; invests 7% more in capital expenditures to €540 million for retail, IT, and logistics; and upgrades its full-year 2025 outlook amid robust Q2 2025 performance including 60-70 new store openings, though anticipates a €200 million tariff impact in the US second half of 2025.