Adtraction Group AB
ADTR.ST
Stockholm Stock Exchange42.10
SEK
+1.30
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Adtraction Group AB
ADTR.ST
(Stockholm Stock Exchange)
Recent
price
42.10
P/E
ratio
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div
yld
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Adtraction Group AB is a Sweden-based digital marketing company that operates a partner marketing platform connecting advertisers with various forms of marketing partners including digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. Founded in 2007 and headquartered in Stockholm, the company focuses on two main verticals: e-commerce and finance. Its platform functions as a marketplace where advertisers seeking to boost online sales collaborate with partners who monetize their content by generating sales in exchange for commissions. Adtraction offers services for active partnership management, campaign optimization tools, and performance-based marketing solutions to brands across Europe. The company operates local offices in eleven European countries to support its market reach. Adtraction's main products and services include the development and operation of its proprietary digital marketing platform that facilitates partner marketing activities. The platform supports a network of over 7,500 marketing partners and around 2,400 brands, providing advertisers with tools to increase sales through influencer marketing, content marketing, and multi-channel affiliate marketing campaigns. The company’s service portfolio covers campaign management, partner recruitment, tracking and reporting technology, and data analytics to optimize marketing spend and growth. In recent major developments, Adtraction has actively expanded through acquisitions to strengthen its market leadership in Europe. In 2024, Adtraction acquired the Swedish affiliate network Adrecord AB, enhancing its dominant position in the Swedish and Nordic markets. Further extending its reach, in October 2025 the company completed the acquisition of UK-based partner marketing company Affiliate Future, which operates its own proprietary platform serving over 200 clients and nearly 3,000 partners. This acquisition solidifies Adtraction’s presence in the UK, the largest affiliate marketing market in Europe, and supports its strategic aim of European expansion through organic growth and M&A. These acquisitions have increased Adtraction’s platform scale and service offerings while expanding its customer base and geographic footprint. Adtraction Group AB is publicly listed with ticker ADTR.ST and employs approximately 116 people. The company serves a diverse range of advertisers and partners in the digital advertising industry across Europe, focusing on delivering predictable, performance-based sales growth through its technological platform and partnership management expertise. Its strategic emphasis on M&A and platform enhancements positions it as a significant player in the partner marketing ecosystem in Europe. Overall, Adtraction Group AB specializes in digital partner marketing services and affiliate platform operation with a strong emphasis on e-commerce and financial sectors, supported by recent acquisitions that have broadened its market presence and enhanced its service capabilities across European markets.