- Business
- Anadolu Efes Biracilik ve Malt Sanayii Anonim Sirketi is a leading beverage company primarily engaged in the production, marketing, and distribution of beer and malt beverages across a broad geographic footprint including Türkiye, Russia, Ukraine, Kazakhstan, Moldova, and Georgia. Founded in 1969 and headquartered in Istanbul, the company manufactures and sells over 100 beer brands, including its flagship Efes Pilsen, and produces non-alcoholic malt beverages under various brand names. Anadolu Efes also operates through subsidiaries like Coca-Cola İçecek A.Ş., managing Coca-Cola operations in Türkiye and neighboring regions, serving a consumer base exceeding 890 million people.
The company’s core product portfolio encompasses beer, malt beverages, and soft drinks, complemented by recently expanded offerings in the spirits category. In 2025, Anadolu Efes acquired a 60% stake in Tariş Üzüm, a leading Turkish producer of raki with the flagship Mercan brand, broadening its presence in the spirits market. This acquisition aligns with its strategic shift to diversify beyond beer into adjacent alcoholic beverage segments. Additionally, Anadolu Efes entered a strategic partnership with William Grant & Sons to oversee the sales, marketing, and distribution of spirits in Türkiye, while reorganizing its spirits operations under a joint framework with its parent company Anadolu Group to enhance operational efficiency.
Recent operational changes include a coaching leadership shift at Anadolu Efes Sports Club and continuous product innovation through expanding brand reach and partnerships, such as a notable collaboration with sportswear brand GSA Sport. Anadolu Efes remains one of Europe’s largest brewers by production volume and continues to be a prominent exporter to more than 70 countries worldwide. The company maintains a strong emphasis on regional market leadership through its manufacturing facilities and distribution networks, employing over 8,000 people and adhering to a growth strategy focused on expanding product categories and geographic penetration.