- Business
- Affle (India) Limited, along with its associated companies, delivers advanced mobile advertising solutions leveraging information technology and software development across India and globally. The company structures its operations through distinct Consumer Platform and Enterprise Platform segments. Affle specializes in providing targeted advertising space for digital publishers and offers bespoke mobile application development services. Its comprehensive suite of platforms includes Appnext, an AI-powered application recommendation system; mDMP, a platform for organizing consumer data; mediasmart, an omnichannel programmatic advertising solution; Jampp, a programmatic platform designed for app growth; RevX, focusing on programmatic advertising for app marketers; Vizury, a performance marketing tool; and YouAppi, a programmatic mobile app retargeting platform. The company's core revenue model is primarily driven by Cost Per Converted User (CPCU), emphasizing measurable outcomes such as app installs or transactions, differentiating it in the ad-tech landscape. Affle (India) Limited, established in 1994, is based in Gurugram, India, and maintains a strong focus on utilizing artificial intelligence, machine learning, and deep learning algorithms to enhance consumer engagement and minimize digital ad fraud.