Affle (India) Limited
AFFLE.NS
National Stock Exchange of India1,472.70
INR
+25.20
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Affle (India) Limited
AFFLE.NS
(National Stock Exchange of India)
Recent
price
1,472.70
P/E
ratio
- -
div
yld
- -
ROIC.AI
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- Business
- Affle 3i Limited, formerly known as Affle (India) Limited, is a global technology company headquartered in Gurugram, India, founded in 1994. It operates primarily through two core business segments: the Consumer Platform and the Enterprise Platform. The Consumer Platform delivers personalized consumer recommendations, user acquisition, engagement, and transaction services through mobile advertising powered by a proprietary consumer intelligence platform. This platform is designed for business-to-consumer (B2C) clients such as e-commerce companies and leverages machine learning and data analytics to optimize advertising and conversion outcomes. The Enterprise Platform offers solutions including eLearning applications, digital commerce, app development, insurance automation, survey platforms, event management, digital asset management systems, and ERP development. Affle 3i Limited serves customers across more than 30 countries with significant market presence in India, Southeast Asia, the Middle East, Africa, North America, Europe, Japan, Korea, and Australia. Its international revenue accounts for approximately 60% of total sales. The company’s operations leverage strategic partnerships and mergers and acquisitions to expand capabilities and geographic reach. Notably, in May 2023, Affle’s wholly owned subsidiary Affle International Pte Ltd completed the acquisition of YouAppi Inc., a mobile marketing company, for $45 million, enhancing its global footprint and product suite. Additionally, the company completed the acquisition of Vizury Commerce to strengthen retargeting services and Shoffr Platform to incorporate online-to-offline capabilities. Affle also holds a strategic stake in Indus OS, an independent indigenous app store, bolstering its presence in vernacular and regional markets. Recent product innovations include the launch of AI-powered recommendation tools and rule-based automation to maximize advertising conversions, particularly aiding brands and apps like Zepto and Shein to achieve rapid user growth and higher conversion rates. The company intensifies its focus on emerging markets with tailored vertical solutions spanning digital commerce, connected devices, and mobile advertising. Affle 3i Limited’s promoter, Affle Holdings Pte. Limited, is based in Singapore. The company successfully completed its initial public offering (IPO) in August 2019 and trades on the Bombay Stock Exchange (BSE: 542752) and National Stock Exchange of India (NSE: AFFLE). This comprehensive approach positions Affle 3i Limited as a leader in mobile advertising technology and consumer intelligence globally, leveraging data-driven personalized marketing solutions, strategic acquisitions, and geographic expansion to drive growth and innovation in the digital advertising ecosystem.