- Business
- Hopscotch Global PR Group operates as an international communications consultancy, engaging in public relations and digital strategy across France and globally. The firm constructs meaningful and enduring connections between brands, corporations, and institutions with their diverse audiences. Its comprehensive capabilities span a blend of influence, digital marketing, event management, activation, and public relations. The group is structured around various specialized entities, including Le Public Système PR for corporate and opinion leader reputation, Sagarmatha for internal and event communications, and Hopscotch Cinéma, which provides expertise for the film industry. Additionally, Heaven focuses on advertising, while Human to Human specializes in building and restoring online brand and executive reputations. Hopscotch also offers Hopscotch Season, formerly Sopexa, which supports companies, brands, and institutions within the food, drink, and lifestyle sectors, and recently integrated Hopscotch Tourism through acquisition to bolster its travel industry offerings. The company extended its service portfolio in May 2024 with "Active Communities," a data-enhanced public relations approach focused on mapping conversations and strengthening relational capital. Serving a wide array of industries such as luxury, sports, finance, real estate, entertainment, health, tourism, automotive, food and beverages, technology, aerospace, transportation, and energy, the group reported a consolidated revenue of €319.2 million and a gross margin of €104.8 million for 2024. Hopscotch Groupe, initially known as Public Système Hopscotch before adopting its current name in February 2015, was established in 1968 and maintains its headquarters in Paris, France. The company has set a strategic objective to achieve €200 million in gross margin and a 12% operating margin by 2030.