- CEO
- Samuel Thomas James Knights
- Full Time Employees
- 3,350
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- 60 Great Portland Street London GL United Kingdom W1W 7RT
- IPO Date
- Oct 14, 2015
- Business
- Next 15 Group plc is a technology and data-driven growth consultancy headquartered in London, United Kingdom, founded in 1981. The company operates as a decentralized network of specialist consultancies, agencies, product builders, and venture creators focused on delivering growth through insight, engagement, delivery, and transformation services. Its core product and service offerings are organized into four segments: Customer Insight, Customer Delivery, Customer Engagement, and Business Transformation. Customer Insight includes market research and data analytics services provided by brands such as Savanta and Plinc. Customer Delivery comprises agencies like Activate, The Agent3 Group, Twogether, and Shopper Media Group (SMG), focusing on solving revenue challenges through digital products and lead generation. Customer Engagement covers public relations, marketing, and communications through M Booth, MHP, Brandwidth, and others. Business Transformation includes consultancy and venture building services via Mach49, Palladium, and Transform.
Recent major company changes include acquisitions aimed at expanding capabilities and geographic reach. In 2024, Next 15 acquired Cadence Innova via its public sector consultancy arm Transform UK, strengthening its expertise in public service transformation and advisory roles for central and local governments as well as infrastructure sectors. Additionally, House 337 acquired conversational AI agency Vixen Labs to enhance its artificial intelligence and customer experience offerings. Brandwidth Group, part of Next 15, expanded its e-commerce and performance marketing services by acquiring Williams Commerce in the UK and Rush Ventures in Canada. Palladium broadened its US market presence and commercial due diligence capabilities through two acquisitions. These strategic moves are part of Next 15's effort to consolidate its position as a leading growth consultancy combining technology, data, and communications services across multiple global markets.
Next 15 serves a diverse client base, including brands, corporations, and public sector organizations worldwide, leveraging its broad portfolio of specialist agencies and consultancies to deliver data-driven insights, digital marketing, performance management, and business transformation. The company employs nearly 4,000 staff members across various regions, with a significant presence in the UK, North America, and Canada. Next 15 continues to invest in innovation-driven ventures such as Mach49 to support next-generation growth strategies and digital business models.
In summary, Next 15 Group plc is a diversified communications and consultancy group delivering integrated growth solutions through technology-enabled insights, digital marketing, and transformation services, with recent strategic acquisitions bolstering its AI, public sector consultancy, e-commerce, and performance marketing capabilities. It operates globally with a substantial footprint in the UK and North America, reflecting a dynamic expansion strategy to meet evolving client needs in a data-driven market environment.