- Business
- Add-Shop E-Retail Limited manufactures, markets and distributes ayurvedic, food supplement, agricultural, animal feed supplement and personal care products under the Add-Shop brand; offers additional categories including books, beauty products and herbal commodities through e-commerce channels primarily in India. Founded in 2013 and headquartered in Rajkot, Gujarat, the company operates as an integrated player in the health, wellness and agro sectors, targeting retail consumers via online platforms with a focus on direct selling and distribution networks across the country. In recent developments, it held its annual general meeting in September 2025 approving FY2025 accounts, director reappointments, related-party transactions and secretarial auditor appointment while promoter holding remains steady at 27.2% with no major acquisitions or funding rounds announced in 2024-2025.