Baby Bunting Group Limited, along with its subsidiaries, functions as a dedicated retailer of maternity and infant products across Australia and New Zealand. The company's extensive array of offerings includes prams, cots and nursery furnishings, car safety equipment, educational toys, baby apparel, feeding accessories, nappies, manchester, and related items. Complementing its product sales, the company also provides services such as car seat installation, rental options for certain nursery goods, and breast pump hire. Its merchandise and services are primarily aimed at expectant parents and those with children up to three years of age. The retailer operates an expansive network of 77 stores across Australia and New Zealand, in addition to facilitating sales through its digital storefront. Recent efforts include the "Store of the Future" initiative, enhancing the customer experience and driving sales growth. Established in 1979, Baby Bunting Group Limited is headquartered in Dandenong, Australia.