- Business
- oOh!media Limited is an Australian outdoor advertising and media company specializing in out-of-home (OOH) advertising across Australia and New Zealand. Founded in 1989 and headquartered in Sydney, the company operates a diversified network comprising over 35,000 advertising assets, including large format digital billboards, roadside billboards, street furniture, retail shopping centers, airports, office towers, bus stops, and train stations. Its core offerings include digital and classic outdoor media advertising, creative campaign services, audience-led planning and data analytics, retail media across omni-channel platforms such as in-store digital screens, websites, apps, and off-platform channels including Meta and Google. The company also operates a proprietary printing facility, Cactus Imaging, delivering end-to-end OOH campaign delivery with a focus on high-quality print solutions.
In the last 1-2 years, oOh!media has strategically expanded its retail media division, rebranding it as reo, to encompass sales representation services for retailers’ media assets beyond just in-store screens, aiming to monetize retail sales channels digitally and omni-channel. This expansion includes building dedicated sales teams and leveraging partnerships with global retail media technology companies. In 2024, oOh!media divested its health network advertising assets to digital transit media company XTD while maintaining partnerships and expanding capabilities in data-driven audience measurement and creative innovation, including advanced 3D anamorphic and mixed reality campaigns. Executive changes include CEO Cathy O’Connor’s planned resignation in late 2025, with the company undergoing leadership transitions as it pursues strategic growth and operational efficiencies.
oOh!media serves advertisers and agencies aiming to reach metropolitan populations, with over 99% reach in Australian metro areas and 72% in New Zealand. It maintains strong agency relationships and a national sales team, supporting its presence in multiple market segments such as roadside, retail, airports, transport hubs, and office spaces. The company reported revenues exceeding AUD 630 million in 2024 and employs over 900 personnel across its operations. Its focus remains on innovative data and technology integration to provide precise audience targeting, campaign measurement, and engaging public space branding solutions, positioning it as the market leader in the ANZ out-of-home advertising industry.