Premier Investments Limited (ASX:PMV) is an Australia-based investment company that wholly owns and operates two global specialty retail brands, Peter Alexander and Smiggle, and maintains a significant 25.36% equity stake in Breville Group Limited, a leading small electrical appliances manufacturer; Peter Alexander offers sleepwear, loungewear and related lifestyle products through over 130 stores in Australia and New Zealand plus recent expansion into the United Kingdom with three new stores opened in November 2024 and an e-commerce platform launch; Smiggle provides children's stationery, school and lifestyle products across more than 300 standalone stores in Australia, New Zealand, Singapore, Malaysia, the United Kingdom and Ireland, with additional presence in over 20 countries via wholesale partnerships and online channels; the company also holds strategic property assets including its Australian distribution centre and global head office in Melbourne, alongside cash holdings and money market deposits. Founded in 1987 and headquartered at Level 7, 417 St Kilda Road, Melbourne, Premier Investments conducts retail operations across Australia (75% of revenue), New Zealand (7%), Asia (6%) and Europe (12%), targeting consumers in fashion, sleepwear, children's accessories and consumer appliances sectors through owned stores, wholesale, e-commerce and distribution centres in four countries. In a major strategic restructuring completed in early 2025, Premier sold its Just Group Limited subsidiary—encompassing apparel brands Just Jeans, Jay Jays, Portmans, Dotti and Jacqui E—to Myer Holdings Limited on 26 January 2025 in exchange for 890.5 million new Myer shares valued at $1.03 billion, which were distributed pro-rata to shareholders via a fully franked in-specie dividend of $5.65 per share on 6 February 2025 following shareholder approvals, ceasing Premier's direct Myer holdings and reclassifying those operations as discontinued; for FY25 ending 26 July 2025, continuing retail sales reached $816.8 million (up 1.52%), driven by Peter Alexander's record $548.0 million (up 7.7%) amid store investments, offset by Smiggle's $264.2 million (down 10.7%) due to cost-of-living pressures, with pre-AASB 16 EBIT of $195.4 million excluding one-off UK entry costs of $10.9 million and separation expenses of $2.0 million.