Way 2 Vat Ltd (ASX: W2V) develops and provides SaaS-based tax automation software solutions primarily focused on value-added tax (VAT) compliance and refund management for international businesses and travelers. The company offers core products including Way2VAT Pro, a comprehensive platform for automated VAT reclaim processing, compliance reporting, and multi-jurisdictional tax calculations; Way2VAT Connect, an API-driven integration service for e-commerce and enterprise systems; and Way2VAT Analytics, providing real-time insights into VAT recovery opportunities and risk assessments, all accessible via cloud-based subscriptions with tiered pricing models. These services target mid-market enterprises, e-commerce platforms, and frequent international travelers across retail, logistics, and professional services sectors. Founded in 2018 and headquartered in Tel Aviv, Israel, the company operates globally with key markets in Europe, North America, and Asia-Pacific, supported by localized compliance modules for over 50 countries.
In the last 1-2 years, Way 2 Vat Ltd has expanded strategically through a partnership with a leading Australian payment gateway provider in early 2025 to enhance real-time VAT handling for cross-border transactions; completed a Series B funding round of AUD 15 million in Q3 2024 led by local venture capital firms to fuel product development and market penetration in the APAC region; and launched Way2VAT Mobile, a new consumer-facing app for individual traveler VAT refunds integrated with major credit card networks as of mid-2025. The company also acquired a small UK-based VAT consultancy firm in late 2024 to bolster its European expertise and operational footprint. These initiatives reflect a shift toward diversified revenue streams beyond enterprise software, including B2C refund services and embedded fintech partnerships. No significant name changes or reorganizations have occurred recently.