- Business
- Baidu, Inc. (B1C.F) operates as a leading Chinese multinational technology company focused on internet services and artificial intelligence, maintaining a dominant position in China's search engine market through its core Baidu Search platform; the firm provides a comprehensive suite of products and services including Baidu App for search and newsfeed, Baidu Baike encyclopedia, iQIYI video streaming, Baidu Tieba discussion forums, Baidu AI Cloud for enterprise AI infrastructure and generative AI platforms, Apollo for autonomous driving solutions with robotaxi services via Apollo Go operating in multiple Chinese cities, Xiaodu smart consumer electronics such as AI speakers and glasses, ERNIE large language models with recent ERNIE 5.0 and ERNIE X1 releases, no-code AI application builders like Miaoda and MeDo, digital human technology, and online marketing solutions encompassing search-based, feed-based, and performance advertising; Baidu Core segment drives revenue through mobile ecosystem offerings, cloud services, and intelligent driving initiatives, while iQIYI serves as an online entertainment provider with original and partner-generated content. Founded in January 2000 by Robin Li and Eric Xu and headquartered in Beijing's Haidian District, the company primarily targets Chinese internet users, enterprises, developers, government agencies, and advertisers, with expanding global operations including AI product rollouts to Brazil, Southeast Asia, and plans for the U.S. market. Recent developments include a strategic partnership with Apple announced in December 2024 to integrate generative AI services into iPhone, Mac, and iPad devices in China starting 2025, a major AI collaboration with China Merchants Group in September 2025 focused on large language models, AI agents, and industrial intelligence applications that drove a 12% stock surge, unveiling of ERNIE 5.0 alongside upgraded digital human tech, GenFlow 3.0 AI agent, Famou self-evolving agent, and global launches of no-code tools like MeDo and AI workspace Oreate at Baidu World 2025 in November, alongside expansion of Apollo Go robotaxi services internationally.