- Business
- Bajaj Consumer Care Limited operates as a leading fast-moving consumer goods (FMCG) company specializing in personal care products with a focus on hair care and skin care segments. The company manufactures and markets a diverse product portfolio that includes hair oils such as Bajaj Almond Drops Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair Oil, and Bajaj Jasmine Hair Oil, as well as skin care products under the Nomarks brand. Additionally, Bajaj Consumer Care offers premium oils like Castor Oil, Olive Oil, Jojoba Oil, and specialty offerings including the Natyv Soul line featuring Pure Argan Oil from Morocco and Californian Almond Oil. The company serves both domestic and international markets, with a strong presence in India.
Founded in 1953 and headquartered in Mumbai, India, Bajaj Consumer Care is part of the larger Bajaj Group. The company’s latest major strategic development is the acquisition of Hyderabad-based Vishal Personal Care Pvt. Ltd. in February 2025 for approximately ₹120 crore. This acquisition includes Vishal's well-known Banjara’s brand, which offers natural hair and skin care products and has a strong retail presence in South India. This move enhances Bajaj Consumer Care’s distribution network and geographic reach, allowing it to expand into new regional markets, particularly Hindi-speaking areas, while aligning with its strategic focus on natural and Ayurvedic personal care solutions.
Bajaj Consumer Care has also recently launched new product lines emphasizing natural and premium oils to cater to evolving consumer preferences. Financially, the company maintains a stable and growing profile with strong reserves, no borrowings, and a focus on sustained profitability. It has also undertaken share buybacks in recent years, reflecting confidence in its business fundamentals and shareholder value creation strategy. The company operates primarily in the hair and skin care industries within the FMCG sector, targeting consumers seeking trusted and innovative personal care products across India and select international markets.
Overall, Bajaj Consumer Care Limited continues to leverage its heritage and brand strength while expanding its portfolio and market penetration through acquisitions and new product innovations.