BARK, Inc.
BARK-WT
New York Stock Exchange0.01
USD
+0.00
- -
BARK, Inc.
BARK-WT
(New York Stock Exchange)
Recent
price
0.01
P/E
ratio
- -
div
yld
- -
ROIC.AI
Capital Structure
FRC
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in mil. unless spec.Working Capital
FRC
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- Similar Companies
- Business
- BARK, Inc. is a consumer products company primarily engaged in the design, manufacture, and sale of innovative pet products and services. The company offers a broad portfolio of products including dog toys; dog treats; pet food; and pet wellness products. BARK operates a direct-to-consumer subscription service known as BarkBox, delivering curated boxes of toys, treats, and other pet supplies to customers primarily across the United States. In addition to BarkBox, the company markets proprietary brands such as Bark Eats for fresh pet food products and Bark Essentials for everyday pet care items. Founded in 2012, BARK is headquartered in New York City. In recent major developments, BARK, Inc. has focused on expanding its product offerings and strategic partnerships to diversify its revenue streams and enhance its market presence. Key initiatives over the last 1-2 years include launching new product lines under Bark Eats, expanding fresh pet food offerings, and increasing customer engagement through digital platforms. The company has also strengthened strategic alliances with retail partners to extend its physical retail footprint beyond online channels. These efforts reflect a broader strategic shift toward omnichannel retailing and subscription-based recurring revenue models. BARK operates primarily in the pet care industry with business segments encompassing pet subscription boxes, pet nutrition, and pet wellness products. Its target markets include pet owners focusing on premium, innovative, and convenient pet care solutions primarily in North America. The company remains focused on continuing product innovation and expanding its subscriber base while maintaining a strong brand loyalty through its unique service offerings and community-building efforts. BARK, Inc. trades publicly under the ticker BARK-WT and continues to leverage technology and data analytics to drive customer insights and product development.