- Business
- Bata India Limited manufactures and retails footwear and related accessories in India. The company offers a wide range of products including casual shoes, formal shoes, sports footwear, sandals, slippers, school shoes, and kids' footwear under its flagship Bata brand; it also markets premium brands such as North Star, Power, Hush Puppies, and Schooolgo; and provides accessories like socks, belts, and bags through its retail network of over 1,500 stores and e-commerce platforms. Bata India operates primarily in the domestic market with a presence across urban and rural regions, targeting men, women, children, and institutional customers. Founded in 1931 and headquartered in Gurugram, Haryana, the company focuses on affordable, durable footwear solutions in the consumer goods and retail industry.
In recent developments, Bata India launched its premium athleisure brand North Star in 2024 to capture the growing sports and lifestyle segment, expanded its digital sales through partnerships with e-commerce giants like Flipkart and Myntra, and reported a strategic store modernization initiative adding over 100 new outlets in tier-2 and tier-3 cities during fiscal 2025. The company completed a INR 200 crore rights issue in early 2025 to bolster working capital and inventory for expansion, while forming alliances with local manufacturers to enhance supply chain resilience amid rising raw material costs. These moves reflect Bata India's shift toward omnichannel retail and premiumization to drive revenue growth in a competitive market.