Briscoe Group Limited (NZX/ASX: BGP), a New Zealand-based holding company founded in 1781 and headquartered at 1 Taylors Road, Morningside, Auckland, operates as one of the country's leading retailers of homeware and sporting goods through its principal subsidiaries Briscoes Homeware and Rebel Sport. The company maintains approximately 90 stores nationwide, supplemented by robust online sales channels, and serves consumer markets across New Zealand with a diverse product portfolio encompassing furniture, bedding, kitchenware, appliances, apparel, footwear, and sporting equipment under the Homeware and Sporting Goods segments. Briscoes Homeware specializes in competitively priced home furnishings and lifestyle products; Rebel Sport focuses on athletic apparel, equipment, and accessories for recreational and performance sports.
Geographic operations remain concentrated in New Zealand, with physical locations in major cities and provincial towns alongside e-commerce platforms that account for nearly 20% of total sales. The company listed on the NZX in 2001 following a public issuance and continues under the leadership of Managing Director Rod Duke, who acquired the business in 1990 amid prior restructurings.
Recent developments include a strategic technology partnership with KNAPP finalized in September 2024 to automate its new 25,000 square-metre distribution centre in Drury South, Auckland, representing a NZD 100 million-plus investment set to open in early 2026 and quadruple storage capacity with advanced systems like ASRS Evo Shuttle for enhanced supply chain efficiency, stock accuracy, and online fulfillment. Capital expenditures reached NZD 14.85 million in the half-year to July 2025, including NZD 10.37 million for this project progressing on schedule; meanwhile, the group reported unaudited NPAT of NZD 29.31 million on sales of NZD 371.27 million, reflecting resilience amid economic pressures with improving sales momentum in the second quarter and online growth of 2.92%. Third-quarter sales to October 2025 totaled NZD 171.0 million, underscoring ongoing operational focus on inventory management at NZD 106 million and customer satisfaction through omnichannel retail innovation.