- Business
- BIM Birlesik Magazalar A.S. (BIMAS.IS) operates as Turkey's leading hard-discount retailer, offering consumers basic food items and consumer goods through a limited portfolio of approximately 900 products emphasizing high quality and affordable prices; its core offerings include meat products, breakfast and dairy items, beverages, legumes and bakery goods, snacks and sweets, fruits and vegetables, frozen foods, cleaning supplies, televisions, cooking pans, and toys, with a strong focus on private label products. Founded in 1995 and headquartered in Istanbul, Turkey, at Abdurrahmangazi Mahallesi Ebubekir Caddesi No:73 Sancaktepe, the company maintains the highest market share in Turkey's organized retail sector, employing 95,630 personnel across 13,583 stores as of end-2024, including 12,089 in Turkey, 789 in Morocco, and 418 in Egypt. BIM pioneered the hard-discount model in Turkey through efficient cost management, decentralized operations, and a dynamic logistics network that prioritizes 80% of household daily needs while minimizing unnecessary expenses on packaging, promotions, and store decor. In recent developments, BIM expanded aggressively with 886 new stores in Turkey, 102 in Morocco, and ongoing growth in Egypt during 2024, reaching 14,231 total stores by September 2025; it reported nine-month 2025 sales of TRY 512.8 billion and net income of TRY 11.25 billion, approved a shift to registered capital up to TRY 5 billion in September 2025 pending shareholder approval, and accelerated Egypt operations targeting 1,000 stores by end-2026 alongside new logistics centers in Minya, Beni Suef, and 10th of Ramadan City. Through subsidiaries BIM Stores SARL in Morocco and Bim Stores LLC in Egypt, BIM sustains international growth in North Africa while upholding its low-cost model and customer-centric policies like unconditional returns.