- Business
- Booking Holdings Inc. Booking Holdings Inc. (NASDAQ: BKNG) operates as the world's leading provider of online travel and related services, connecting consumers and local partners in more than 220 countries and territories through its primary consumer-facing brands including Booking.com, Priceline, Agoda, KAYAK, and OpenTable, as well as subsidiary brands such as Rentalcars.com, Rocketmiles, Fareharbor, HotelsCombined, Cheapflights, and Momondo. The company offers comprehensive travel reservation services encompassing hotel and alternative accommodations like homes, apartments, resorts, bed and breakfasts, hostels, and other unique stays across approximately 4.0 million properties; flight bookings and meta-search comparisons; rental cars and ground transportation; vacation packages, tours, activities, and cruises; restaurant reservations via OpenTable; and travel-related insurance products. Booking.com serves as the flagship platform available in over 40 languages, while Priceline focuses on U.S. discount deals including opaque pricing options, Agoda targets Asia-Pacific markets with loyalty programs, KAYAK provides price comparison tools across online travel agencies, and OpenTable delivers diner reviews alongside reservation management software for restaurants.
Founded in 1997 as Priceline.com in Stamford, Connecticut, by Jay S. Walker, the company, now headquartered at 800 Connecticut Avenue in Norwalk, Connecticut, has evolved through key acquisitions including Booking.com in 2005, Agoda in 2007, KAYAK in 2013, OpenTable in 2014, and Getaroom—a B2B hotel room distributor—in 2024 for approximately $1.2 billion, which integrated into Priceline to form a new Strategic Partnerships business unit enhancing accommodations distribution.
Recent strategic developments include an eight-year extension of its commercial partnership with Etraveli Group announced on June 12, 2025, to bolster flight offerings following a blocked acquisition attempt in 2023; a €1.8 billion registered senior notes offering completed on November 21, 2024; and ongoing investments in AI integrations with partners like OpenAI, Microsoft Microsoft Corporation, and Amazon Amazon.com, Inc., alongside emphasis on connected trip experiences, alternative accommodations up 12% year-over-year in Q1 2025, and direct bookings exceeding 60% of business-to-consumer room nights. The company reports strong financial performance with Q3 2025 revenue growth projected at 10-12%, gross bookings of $44.4 billion in Q3 2024 up significantly year-over-year, full-year 2024 revenue of $23.1 billion, adjusted EBITDA over $8 billion up 17%, and net income per diluted share at $172.69 up 47%. Operations span Europe, North America, South America, Asia-Pacific, the Middle East, and Africa, with a diverse workforce representing over 150 nationalities and more than 23,000 employees across 140 offices in 70 countries.