1. Sweden Stocks

  2. •

    Consumer Cyclical

  3. •

    Apparel - Manufacturers
Björn Borg AB (publ)

Björn Borg AB (publ)

BORG.ST
Björn Borg AB (publ)SE flagStockholm Stock Exchange
63.10
SEK
+1.60
- -
1.59BMarket Cap
Björn Borg AB (publ)
BORG.ST
(Stockholm Stock Exchange)

Recent

price

63.10

P/E

ratio

- -

div

yld

- -

ROIC.AI

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
TTM
FRC
21.32
21.33
21.93
19.72
21.42
22.84
25.12
27.69
28.22
30.1
28.04
30.55
33.21
34.68
39.35
41.51
42.33
Revenue per Share
3.61
4.19
2.11
0.86
1.94
1.79
1.88
1.48
2.39
1.55
0.75
3.42
2.02
3.02
2.89
3.66
3.7
Basic EPS, GAAP
3.13
2.62
1.14
1.45
2.12
-0.72
0.61
1.92
0.62
4.32
5.53
4.34
2.4
4.74
2.92
2.11
4.28
Free Cash Flow per Basic Share
5
5.2
4
3
1.5
1.5
2
2
2
2
- -
1.5
2.5
2
3
3
3
Dividend per Share
9.68
8.68
6.78
4.48
4.53
4.92
4.53
4.01
4.49
4.04
4.79
6.71
6.23
7.29
7.19
7.85
- -
Book Value per Share
8.71
7.52
5.49
2.76
2.96
3.23
3.21
1.95
1.97
1.29
2.34
4.02
3.71
4.79
4.82
5.22
6.72
Tangible Book Value per Share
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
Basic Weighted Avg Shares
536
537
551
496
539
574
632
696
710
757
705
768
835
872
990
1,044
1,064
Sales/Revenue/Turnover
23.51
15.6
12.66
3.62
10.27
9.22
9.54
7.95
10.01
6.79
4.78
13.55
8.73
11.53
10.29
10.68
11.67
Operating Margin (%)
7
17
6
7
9
7
7
10
9
57
41
36
35
33
32
29
28
Depreciation Expense
91
105
53
22
49
45
47
37
60
39
19
86
51
76
73
92
93
Net Income, GAAP
26.8
- -
31.43
44.04
24.67
27.65
26.11
27.29
19.1
20.01
- -
19.5
27.78
22.24
19.62
21.82
21.2
Effective Tax Rate (%)
16.93
19.66
9.6
4.36
9.06
7.85
7.5
5.33
8.47
5.15
2.67
11.2
6.09
8.71
7.34
8.82
8.74
Profit Margin (%)
288
208
357
265
260
244
100
202
208
154
143
172
84
112
108
124
161
Working Capital
- -
29
223
217
195
171
17
125
150
246
135
116
32
25
23
15
27
LT Debt
427
397
344
281
286
291
289
277
282
265
291
334
325
351
352
361
399
Total Equity
20.77
- -
9.66
1.89
8.54
8.16
9.89
9.57
13.65
8.23
- -
18.44
11.74
19.06
20.36
20.34
17.67
Return on Invested Capital (%)
35.99
- -
20.96
10.36
18.74
18.39
19.37
16.37
26.2
14.15
- -
31.6
20.34
35.75
34.82
37.49
58.83
Return on Capital (%)
34.78
45.68
27.24
15.26
43.07
37.9
39.84
34.54
56.26
36.31
16.96
59.5
31.26
44.68
39.91
48.68
- -
Return on Common Equity (%)

Capital Structure

FRC

•

in mil. unless spec.
Sep'25
Dec'25
Mar'26
ST Debt
163
78
136
LT Borrowings
- -
- -
- -
LT Finance Leases
18
15
27
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
25
25
25
Market Capitalization
1,521
1,579
1,738

Working Capital

FRC

•

in mil. unless spec.
Sep'25
Dec'25
Mar'26
Total Current Assets
460
428
444
Cash, Cash Equivalents & STI
12
14
16
Accounts Receivable, Net
191
133
211
Inventories
211
257
185
Total Current Liabilities
312
304
283
Payables & Accruals
- -
- -
- -
ST Debt
163
78
136
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
2.38%
4.59%
2.42%
Free Cash Flow
55.72%
-6.93%
-27.75%
Net Income, GAAP
34.62%
77.52%
26.69%
Sales/Revenue/Turnover
6.3%
8.21%
5.48%
Total Cash Common Dividend
- -
- -
- -

Quarterly Revenue

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
257
213
285
235
990
2025
280
226
300
238
1,044
2026
301
- -
- -
- -
- -

Quarterly Earnings Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
0.84
0.26
1.39
0.4
2.89
2025
1.43
0.16
1.47
0.61
3.66
2026
1.47
- -
- -
- -
- -

Quarterly Dividends Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
3
- -
- -
3
2025
- -
1.5
- -
1.5
3
2026
- -
- -
- -
- -
- -
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Business
Björn Borg AB (publ) designs, develops, produces, markets and distributes underwear, sportswear, footwear, bags and accessories under the Björn Borg brand; core offerings include men's, women's and children's underwear with trendy prints, performance styles, loungewear, sleepwear and socks; sportswear categorized into leisure, training, tennis/padel and running apparel; footwear featuring casual and sporty shoes for men and women; bags such as gym bags, backpacks, duffle bags, wallets, gloves and belts; and licensed eyewear including frames and sunglasses. The company operates through Brand, Product Development, Wholesale, Consumer Direct, Distributors and License segments, with sales channels encompassing Björn Borg stores, e-commerce, external retailers, franchises and licensees across primary markets in Sweden (35% of sales), the Netherlands (23%), Finland (12%), Germany (10%), Belgium, Denmark and further presence in Norway, the United States, France, Switzerland, Slovenia and Canada. Founded in 1984 and headquartered in Solna, Sweden, Björn Borg targets active consumers seeking stylish performance wear in the athleisure sector. In 2024, the company integrates footwear fully into its operations, boosting category sales to 10% of total revenue with strong growth of 57%; reports net sales of SEK 989.7 million, up 13.5% year-over-year, driven by 44% expansion in sports apparel, 30% in bags and double-digit gains in key markets like Germany (13%) and Sweden (43%); and reduces net debt significantly to SEK 17.3 million following robust cash conversion and repayment of SEK 125.2 million in overdraft facilities.