- Business
- Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. (BRISA.IS) manufactures and distributes automotive tires and related rubber products in Turkey and internationally. The company produces passenger car tires, light truck tires, truck and bus radial tires, motorcycle tires, and agricultural tires under brands including Bridgestone, Firestone, Bandag, and its own Brisa brand; it also offers tire retreading services through Bandag technology, automotive maintenance services via self-service stations and authorized dealers, and rubber products such as conveyor belts and hydraulic hoses. Brisa operates primarily in the automotive and industrial rubber sectors, serving original equipment manufacturers, replacement markets, and fleet customers across Turkey, Europe, the Middle East, and select emerging markets. Founded in 1988 as a joint venture between Japan's Bridgestone Corporation and Turkey's Sabanci Holding, the company maintains dual headquarters in Istanbul, Turkey. In recent developments, Brisa expanded its production capacity with a new factory investment announced in 2024 to meet growing demand for sustainable tires; it formed a strategic partnership with a leading European automotive supplier in early 2025 for co-developed eco-friendly tire technologies; and completed the acquisition of a regional retreading facility in 2024 to strengthen its Bandag service network.