- Business
- Britannia Industries Limited manufactures and markets a broad portfolio of food products, primarily biscuits, bread, rusk, cakes, dairy items and adjacent snacking categories including nutrition bars and croissants; its key biscuit brands encompass Good Day, Tiger, Marie Gold, NutriChoice, 50-50, Treat, Milk Bikis, Bourbon, Nice Time and Little Hearts, while bakery offerings feature gourmet breads, wheat flour breads, white bread, Veg Cake, Toastea and Layerz, and dairy products include cheese under the Winkin' Cow brand, paneer, dahi, ghee, butter, milk, yoghurt and beverages. Founded in 1892 and headquartered in Bengaluru with legacy roots in Kolkata, the company, part of the Wadia Group, operates manufacturing facilities across India and exports to over 80 countries, commanding a leading position in India's organised biscuit market with approximately 33% share and significant presence in organised bread. Recent developments include the April 2025 launch of Britannia A-Eye, an AI-powered retail innovation in collaboration with WPP and built on Google Gemini for visually impaired shoppers; a new unit inaugurated in Patna, Bihar in December 2023; the introduction of millet bread as the first organised FMCG entrant in April 2023 aligning with government nutrition goals; croissant business surpassing Rs 100 crore revenue in fiscal 2023; a December 2022 joint venture with France's Bel Group, where Britannia holds 51% stake, to expand packaged cheese fivefold to Rs 1,250 crore over five years; and acquisition of a controlling stake in Kenya's Kenafric Biscuits in 2022, alongside ongoing talks as of 2024 to acquire a majority in Guwahati-based Kishlay Foods for northeastern expansion.