Novus Loyalty Ltd.
BBSE:NOVUS180.00
INR
-0.05
(-0.03%)
Novus Loyalty Ltd.
BSE:NOVUS
(Bombay Stock Exchange)
Recent
price
180.00
P/E
ratio
23.51
div
yld
- -
ROIC.AI
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- Business
- Novus Loyalty Ltd. is an enterprise customer engagement and loyalty management technology company headquartered in Mumbai, India. Founded in 2018, the company specializes in designing, developing, and deploying end-to-end cloud-based loyalty software platforms, digital rewards ecosystems, and customer retention systems for enterprises worldwide. The company operates primarily through its Software-as-a-Service (SaaS) Technology Solutions and Managed Loyalty & Fulfillment Services business segments. The company's core product and service portfolio comprises enterprise customer loyalty management platforms; channel partner, dealer, and distributor incentive programs; employee recognition and rewards systems; B2B influencer and trade loyalty engines; gamified engagement modules including interactive spin-wheels, scratch cards, and achievement badges; omnichannel digital wallet, cashback, and gift card lifecycle management solutions; automated referral marketing engines; points banking and tiered membership calculation engines; omni-channel messaging and campaign orchestration tools; point-of-sale (POS), customer relationship management (CRM), and enterprise resource planning (ERP) integration middleware; and real-time behavioral data analytics and predictive churn dashboards. Complementing its proprietary technology stack, the company delivers end-to-end managed services, including loyalty program strategy consulting, program architecture design, global reward catalog curation and vendor aggregation, digital reward redemption fulfillment, and dedicated technical support. Novus Loyalty caters to small, medium, and large enterprise clients across diverse industry verticals, including banking, financial services, and insurance (BFSI), retail and e-commerce, fast-moving consumer goods (FMCG), consumer durables, automotive, healthcare, travel and hospitality, and telecommunications. The company conducts business operations across India and serves international clients across the Middle East, Southeast Asia, North America, and Europe through direct sales operations and digital solution partner networks. In recent developments, Novus Loyalty has expanded its technology offerings with the rollout of an artificial intelligence-driven predictive customer retention engine and conversational loyalty modules integrated with messaging platforms such as WhatsApp. The company has also established strategic integration partnerships with global payment gateways, e-commerce platforms, and digital gift card aggregators to streamline cross-border point-to-cash redemptions and real-time catalog fulfillment. Additionally, the company has expanded its market reach across the GCC and Asia-Pacific regions, upgraded its multi-tenant cloud architecture to enhance enterprise data privacy compliance, and broadened its channel ecosystem to support enterprise-grade omnichannel deployment.