- Business
- Specialized Business Systems AD is a Bulgaria-based information and communications technology company and system integrator specializing in the assembly, distribution, implementation, and maintenance of computer systems, IT infrastructure, and enterprise software solutions. Founded in 1990 and headquartered in Sofia, Bulgaria, the company operates primarily across the Bulgarian domestic market and Southeastern Europe, serving public administration bodies, state agencies, educational institutions, financial entities, commercial enterprises, and retail consumers.
The company operates across multiple core business segments, offering a comprehensive suite of hardware, software, and technical integration services. Its primary product and service portfolio comprises: custom assembly, manufacturing, and configuration of personal computers, workstations, and server systems marketed under the proprietary SBS brand; distribution, wholesale, and retail supply of computer components, including central processing units, motherboards, storage modules, and graphics cards; delivery of office automation and peripheral equipment, including printers, multifunctional copiers, scanners, monitors, and uninterruptible power supply systems; provision of presentation, audiovisual, and multimedia hardware; deployment of turnkey system integration solutions, including local area networks, wide area networks, structured cabling, data center architectures, and cloud-ready server configurations; commercialization and implementation of licensed software platforms, encompassing system operating software, database management tools, electronic document management systems, digital archiving solutions, and sentiment and opinion analytics applications; and delivery of technical support, warranty and post-warranty maintenance, hardware diagnostics, systems auditing, and specialized IT training services. In addition, the company facilitates hardware and peripherals distribution via its dedicated electronic commerce platform, SBS E-Shop, and engages in environmental automation equipment, including the supply and deployment of automated reverse vending machines for container deposit-return schemes through its subsidiary Ekoplast Bulgaria EOOD.
In recent developments, Specialized Business Systems AD has actively expanded its public procurement and institutional modernization footprint, securing contracts under the Bulgarian National Recovery and Resilience Plan to deliver, install, and service hardware and digital equipment for public digital development initiatives. The company has also expanded its supply contracts for presentation and advanced multimedia installations across municipal and governmental facilities. Concurrently, Specialized Business Systems AD has advanced the operational alignment of its ecological technology activities, focusing on automated deposit-return collection technologies to support circular economy regulations, while optimizing its supply chain logistics and digital sales channels to enhance wholesale component delivery across regional enterprise and institutional markets.