- Business
- Sweden Buyersclub AB (Nasdaq First North Growth Market: BUY) operates an e-commerce platform and members-only shopping club focused on delivering competitively priced products across multiple categories to consumers primarily in Sweden. The company offers over 100,000 products from well-known brands in home and household goods, technology, beauty, toys, pet supplies, books, office supplies, and furniture; its proprietary technology synchronizes real-time product data and inventory with suppliers, minimizing capital tied in stock via a cross-docking warehouse model that enables single-shipment delivery for multi-product orders. Members subscribing to the Buyersclub Plus plan, priced at 99 SEK per month, receive purchase-price access, free shipping, lowest-price guarantees, cashback, and exclusive offers, generating recurring revenue alongside direct sales; the platform extends to niche storefronts including Bookhero.se, Norimont.com, Möbeljätten.se, and Kontorsjätten.se, plus external channels like Fyndiq, Amazon, and CDON. Founded in 2015 and headquartered at Charkmastargatan 2 in Johanneshov, Stockholm, Sweden, the company employs 13 people and targets price-sensitive private consumers through automated pricing algorithms and marketing. Recent developments include a directed share issue in Q2 2025 raising 4.5 MSEK from board members Andreas Önstorp, Simon Forsslund, and existing owners to bolster liquidity for 2025 growth targets of 120-150 MSEK revenue and 5-8 MSEK EBITDA; a new partnership with TV4 offering bundled Buyersclub Plus and TV4 Play Plus memberships at 129 SEK monthly without commitment or 99 SEK with 12-month binding; launch of new storefronts Möbeljätten.se and Kontorsjätten.se in early 2025; relocation to a larger facility in Länna for improved order handling and logistics efficiency; and updated 2025 financial targets to 110 MSEK revenue and 2 MSEK EBITDA.