SoFi Be Your Own Boss ETF
BYOB
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- SoFi Be Your Own Boss ETF (BYOB), issued by Tidal ETF Trust in partnership with SoFi, is an actively managed exchange-traded fund that seeks long-term capital appreciation by investing primarily in a portfolio of globally listed companies benefiting from or supporting the gig economy; these include firms enabling freelance businesses, independent contractors, and technology platforms that connect service providers directly to retail and commercial customers across diversified sectors such as e-commerce, payments, ride-sharing, delivery services, and digital marketplaces. The fund targets companies of all market capitalizations worldwide, with key holdings historically featuring entities like Coinbase Global Inc., Shopify Inc., MercadoLibre Inc., PDD Holdings Inc., and Spotify Technology S.A., emphasizing themes of workforce flexibility and platform-enabled entrepreneurship. Launched on May 8, 2019, under Tidal ETF Trust (Milwaukee, Wisconsin) with management by SoFi advisors including Michael Venuto and Charles A. Ragauss, the ETF operates on the NASDAQ exchange and maintains assets under management of approximately $6.93 million with a net expense ratio of 0.59%. In August 2022, the fund underwent a significant rebranding from SoFi Gig Economy ETF (GIGE) to its current BYOB ticker and name to enhance market visibility and align with its thematic focus on self-employed and entrepreneurial empowerment. However, in February 2024, SoFi and Tidal announced the ETF's delisting and liquidation, with trading ceasing on NASDAQ on February 20, 2024, followed by cash distributions to shareholders around February 23, 2024, reflecting a strategic contraction of SoFi's ETF lineup amid low assets and performance challenges. Despite this closure, recent trading data and profiles as of mid-2025 indicate residual activity or data persistence on platforms, though the fund is no longer operational for new investments. SoFi continues to expand its broader ETF offerings, such as the launch of the SoFi Enhanced Yield ETF (THTA) and technology platform partnerships including with Southwest Airlines in 2025, underscoring ongoing innovation in thematic and income-focused investment products.