Direxion Connected Consumer ETF
CCON
New York Stock Exchange Arca- -
USD
- -
- -
Capital Structure
FRC
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in mil. unless spec.Working Capital
FRC
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
FRC
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in mil. unless spec.Quarterly Dividends Per Share
FRC
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in mil. unless spec.- Sector
- Financial Services
- Industry
- Asset Management
- Address
- DE United States of America
- IPO Date
- Aug 25, 2020
- CIK
- 0001424958
- Similar Companies
- Business
- Direxion Connected Consumer ETF (CCON) is an exchange-traded fund that seeks investment results, before fees and expenses, corresponding to the performance of the Solactive Connected Consumer Index for a single trading day. The underlying index tracks an equal-weighted portfolio of 40 U.S.-listed companies selected for their thematic exposure to home entertainment, virtual and digital interaction, online education, and remote health and well-being; it utilizes Solactive's proprietary ARTIS natural language processing technology to identify top constituents by thematic relevance after applying liquidity and industry filters, with semiannual rebalancing. Top sectors include technology services (approximately 30%), consumer services (23%), and consumer durables (15%), with key holdings spanning internet software/services, packaged software, and other consumer-oriented innovators; the fund's asset allocation primarily comprises common shares (84%), American depositary receipts (16%), and minimal cash equivalents. Direxion Connected Consumer ETF operates within the broader leveraged and thematic ETF segment, targeting investors seeking tactical exposure to consumer digitization trends across retail, institutional, and trading channels in the United States. Launched in 2021 by Direxion Shares ETF Trust, the fund is issued and managed by Direxion, a provider of leveraged and inverse ETFs founded in 1997 and headquartered in New York. Recent Direxion developments include the launch of multiple single-stock leveraged and inverse ETFs in 2025 targeting companies such as Ford (July), Cisco and Qualcomm (June), Boeing and Exxon Mobil (April), and AMD (February), alongside the introduction of Direxion Titans Leveraged & Inverse ETFs in October 2025 focused on top sector leaders; the firm also closed two ETFs (OOTO and CLDL) in June 2025 and appointed Mo Sparks as Chief Product Officer in April 2025.