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CE Brands Inc.

CE Brands Inc.

CEBI.V
CE Brands Inc.CA flagToronto Stock Exchange Ventures
0.43
CAD
- -
- -
19.23MMarket Cap
CE Brands Inc.
CEBI.V
(Toronto Stock Exchange Ventures)

Recent

price

0.43

P/E

ratio

- -

div

yld

- -

ROIC.AI

2019
2020
2022
2023
2024
TTM
FRC
- -
- -
3.22
2.99
0.09
0.1
Revenue per Share
- -
-7.74
-4.5
-11.1
0.2
-0.08
Basic EPS, GAAP
- -
-5.87
-5.75
-2.88
-0.18
-0.04
Free Cash Flow per Basic Share
- -
- -
- -
- -
- -
- -
Dividend per Share
- -
4.73
-2.66
-13.46
-1.05
-0.53
Book Value per Share
- -
7.15
-1.88
-8.93
-0.49
-0.27
Tangible Book Value per Share
- -
- -
2
3
21
45
Basic Weighted Avg Shares
- -
- -
7
8
2
5
Sales/Revenue/Turnover
- -
- -
-122.8
-216.06
-226.03
-57.63
Operating Margin (%)
- -
- -
1
- -
- -
- -
Depreciation Expense
- -
- -
-10
-28
4
-3
Net Income, GAAP
- -
- -
- -
- -
- -
- -
Effective Tax Rate (%)
- -
- -
-140.03
-371.08
215.89
-74.34
Profit Margin (%)
- -
- -
-1
-17
-6
-12
Working Capital
- -
- -
3
5
4
- -
LT Debt
- -
- -
5
-23
-10
-12
Total Equity
- -
- -
- -
- -
- -
- -
Return on Invested Capital (%)
- -
- -
- -
- -
-35.9
- -
Return on Capital (%)
- -
-170.56
- -
- -
- -
- -
Return on Common Equity (%)

Capital Structure

FRC

•

in mil. unless spec.
Jun'25
Sep'25
Dec'25
ST Debt
5
10
11
LT Borrowings
4
- -
- -
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
45
45
45
Market Capitalization
4
20
33

Working Capital

FRC

•

in mil. unless spec.
Jun'25
Sep'25
Dec'25
Total Current Assets
1
1
1
Cash, Cash Equivalents & STI
- -
- -
- -
Accounts Receivable, Net
- -
- -
1
Inventories
- -
- -
- -
Total Current Liabilities
7
12
13
Payables & Accruals
2
3
2
ST Debt
5
10
11
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
- -
-55.66%
Free Cash Flow
- -
- -
-49%
Net Income, GAAP
- -
- -
-114.86%
Sales/Revenue/Turnover
- -
- -
-74.46%
Total Cash Common Dividend
- -
- -
- -

Quarterly Revenue

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2023
2
2
2
1
8
2024
1
- -
- -
1
2
2025
1
1
1
- -
- -

Quarterly Earnings Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2023
-1
-0.84
-2.4
- -
-11.1
2024
3.43
-0.81
-0.04
- -
0.2
2025
-0.01
-0.02
-0.02
- -
- -

Quarterly Dividends Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2023
- -
- -
- -
- -
- -
2024
- -
- -
- -
- -
- -
2025
- -
- -
- -
- -
- -
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Business
CE Brands Inc (TSX-V: CEBI) designs, develops, manufactures and distributes smart consumer electronic products, including an ecosystem of connected health devices such as wearables, baby monitors, air purifiers, outdoor security cameras and smartwatches, in partnership with leading manufacturers and iconic brand licensors like Kodak and Motorola; the company utilizes proprietary data and AI-driven market intelligence through its repeatable CE Method process to identify opportunities across categories like IoT, smart home and health analytics software. Founded around 2015 and headquartered in Calgary, Alberta, Canada, with prior operations noted in Victoria, British Columbia, CE Brands operates sales in over 30 countries, targeting consumers, retailers and B2B channels in North America, Europe and beyond. In January 2025, the company announced its rebranding to Vitalist Inc effective April 1, 2025, to focus on connected health and wearable technology; it plans to launch VitalOS, a proprietary operating system enabling 10+ day battery life on wearables with third-party app support and AI personalization, building on its prior Moto Watch OS; recent developments include appointment of Kalvie Legat as permanent CEO in 2024, 2024 restructuring to simplify operations and optimize partnerships, a voluntary bankruptcy assignment by subsidiary eBuyNow eCommerce, and financial reporting showing 522% revenue growth to over $1 million in Q3 2025 ended December 31, 2024.