Checkpoint Trends Limited, formerly known as Rubra Medicaments Ltd, is primarily engaged in the business of consultancy and trading. The company offers a range of consulting services across various sectors to cater to diverse client categories in India. Its consultancy services focus on management advisory and business process improvement. Additionally, the company is involved in trading activities. Headquartered in Hyderabad, India, Checkpoint Trends Limited was founded in 1971. In April 2022, the company underwent a significant corporate change by renaming itself from Rubra Medicaments Limited to Checkpoint Trends Limited, reflecting a strategic shift away from pharmaceutical manufacturing to consultancy and trading services. The company is listed on the BSE Limited. There have been no widely reported new product launches or major operational expansions in the last one to two years beyond this rebranding and business realignment, with the company continuing to focus on its core consultancy and trading segments within India.