Chill Brands Group PLC
CHLL.L
London Stock Exchange2.20
GBp
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Chill Brands Group PLC
CHLL.L
(London Stock Exchange)
Recent
price
2.20
P/E
ratio
- -
div
yld
- -
ROIC.AI
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- Business
- Chill Brands Group PLC (LSE:CHLL) operates as a United Kingdom-based fast-moving consumer goods (FMCG) distribution company focused on the sale, distribution, and in-store activation of nicotine-free vape products, tobacco alternatives, and wellness items including cannabidiol (CBD) ranges; it provides route-to-market services through its Chill Connect division encompassing monthly retainers for brand representation, commissions on orders, field sales, and buy-and-sell distribution activities; additionally, the company develops an e-commerce marketplace via chill.com offering recreational products with natural ingredients such as CBD items, nootropics, and supplements targeted at consumers in the convenience store channel. The company, founded in 2014 and headquartered at East Castle House, 27/28 Eastcastle Street, London W1W 8DH, primarily serves the United Kingdom market following a strategic pivot from U.S. operations, with expansion into Europe; it targets independent retailers and major forecourt operators through partnerships with global brands in regulated categories like compliant rechargeable vaping devices and nicotine pouches. Recent developments include the transition from an own-brand model to a diversified distribution-led structure completed in 2025, securing distribution agreements such as UK partnerships with RELX International for the MaxGo series, SYP Global, and ELF nicotine pouches; the company raised £1 million via convertible loan notes in May 2025, launched sales growth in Chill Connect with advanced negotiations for additional high-demand brand partners, and plans a wholesale ordering portal alongside in-house fulfilment facilities by late 2025; further changes encompass closure of costly U.S. operations saving over $650,000 annually, a change of accounting reference date to 30 September, appointment of RPG Crouch Chapman LLP as auditor in November 2025, and lifting of trading suspension in August 2025 following publication of delayed financial results.
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