- Business
- Choice International Limited (CHOICEIN.BO), founded in 1993 and headquartered in Mumbai, India, provides a comprehensive range of integrated financial services across broking and distribution, advisory services, NBFC lending, and other segments to retail, institutional, HNI, corporate, and government clients primarily in India. The company offers equity broking including stocks, derivatives, commodities, IPOs, bonds, mutual funds, PMS, AIFs, and corporate FDs via its Choice FinX trading app and subsidiaries like Choice Equity Broking Private Limited; wealth management encompassing asset allocation, risk management, investment products, estate planning, portfolio management, and insurance distribution through partnerships covering health, life, commercial, and vehicle insurance via Choice Insurance Broking India Private Limited; NBFC lending services such as solar finance, business loans, vehicle loans, and loans against securities; capital advisory including investment banking, corporate finance, merchant banking, and IPO readiness; management consultancy featuring business and transaction advisory, direct/indirect/international taxation, governance/risk/compliance, and corporate services; as well as government advisory involving research/surveys, bid process management, policy formation, and monitoring/evaluation for infrastructure projects. Choice International operates through over 192 branches nationwide with more than 13 lakh active customers, 53,000 business associates, and approximately INR 411 billion in assets under management. Recent strategic expansions in wealth management include the October 2025 acquisitions of Fintoo Group's distribution business adding INR 300 crore AUM in wealth/insurance/AIFs/PMS and Pune-based Glory Prime Wealth Private Limited contributing INR 210 crore AUM, alongside alliances with four mutual fund distributors in Himachal Pradesh adding INR 125 crore AUM for a total of INR 635 crore; these follow the February 2025 acquisition of Arete Capital Services which boosted wealth AUM by INR 5,151 crore to over INR 6,800 crore. In H1 FY26 ending September 2025, the company reports 15% revenue growth with robust margins and enters asset management through its Choice AMC arm, supported by digital platforms like Jiffy, Investica, and Choice Connect.