- Business
- Cinevista Limited (CINEVISTA.NS) is an India-based media and entertainment company engaged in television content production and distribution. The company produces and distributes television serials, films, and digital content across fiction, non-fiction, and youth genres; its core offerings include scripted series such as Taarak Mehta Ka Ooltah Chashmah, which airs on Sony SAB, along with reality shows, game shows, and animated programs distributed through broadcast networks, streaming platforms, and international syndication. It operates primarily in the Indian market with select content exports to global audiences in regions including the Middle East and Southeast Asia.
Founded in 1998 and headquartered in Mumbai, India, Cinevista focuses on the television broadcasting and digital media segments, serving broadcasters like Sony Pictures Networks India, Star India, and Colors TV as key customers. The company manages in-house production facilities and leverages subsidiaries for post-production and dubbing services. Its business model emphasizes long-running popular series and adaptation of international formats for Indian viewers.
In recent developments, Cinevista expanded its digital footprint through a strategic partnership with a leading OTT platform in 2024 for exclusive streaming rights to select shows, enhancing revenue from subscription-based models. The company also secured a major funding infusion from existing promoters in early 2025 to support new content slate development amid rising production costs. Additionally, it launched two new youth-oriented web series in late 2024, marking a shift toward hybrid broadcast-digital content strategies to capture younger demographics.