- Business
- Cookpad Inc. (TSE:2193) operates Japan's largest recipe-sharing platform and global food tech services focused on making everyday cooking fun through community-driven content. The company provides Cookpad, an online and mobile platform enabling users to post, search, and share original recipes; premium subscription services including ad-free access, meal planners, and personalized recommendations; cooking videos and tutorials; advertising solutions for brands targeting home cooks; and additional features such as ingredient-based searches, nutritional information, video production tools, and integrations with grocery delivery services. Cookpad serves over 60 million monthly unique users in Japan and 40 million globally, with more than 5 million registered recipes and 800 million monthly page views as of recent data; it generates revenue primarily from domestic premium memberships, recipe service advertising, overseas operations, and new ventures.
Founded in 1997 as Coin Ltd. in Kanagawa, Japan, and headquartered in Shibuya-ku, Tokyo, Cookpad launched its core Kitchen@coin service in 1998, rebranded to Cookpad in 1999, and went public on the Tokyo Stock Exchange in 2009. The company maintains a global footprint with offices in the UK (global headquarters in Bristol), Spain, Indonesia, Lebanon, Brazil, India, Taiwan, Hungary, Greece, Russia, the US, Singapore, and others, tailoring content to local languages and cuisines across more than 70 countries and 30 languages.
Cookpad targets home cooks, culinary communities, and food brands in the internet media and food tech sectors, emphasizing user-generated, tested recipes over professional content. Recent developments include reporting nine-month revenue of Y4.04 billion and net profit of Y538 million for the period ended September 30, 2025, reflecting ongoing focus on core operations amid profitability challenges; initiating an equity buyback of up to 3.215 million shares (2.99% of outstanding) for Y733 million announced in 2021 with execution into recent years; and sustaining international expansion from its 2013 global push, including the 2016 acquisition of US-based recipe platform Cucumbertown to bolster overseas recipe communities.