- Business
- CMR, S.A.B. de C.V. (CMRB.MX) operates as a Mexico-based holding company primarily engaged in the management and operation of restaurants, cafes, and bars across the country; its activities span two main segments, Restaurants and Rental, with the former encompassing fast-food outlets, casual dining, and full-service establishments under brands including Wings, Fly by Wings, La Calle, Fonda Mexicana, Matil'd Bistro, Sala del Café Sabores, Sushi Itto, Chili's, Olive Garden, La Destileria, El Lago, Red Lobster, The Capital Grille, LongHorn Steakhouse, and Bistro Chapultepec, while the latter focuses on leasing commercial real estate properties. Founded in 1965 with origins tracing to cafeteria concepts introduced in 1967, the company maintains headquarters in Mexico City at Avenida Paseo de la Reforma No. 222, Piso 14, Colonia Juarez, Cuauhtemoc, and conducts operations through subsidiaries such as Centro Restaurantero Mexicano S.A. de C.V., Gastronomia Especializada S.A. de C.V., Operadora Wings S.A. de C.V., and Conturmex S.A. de C.V., serving customers in 23 states with approximately 114 locations and employing around 3,889 people. In recent developments, CMR refines its brand portfolio to prioritize growth in key pillars Sushi Itto, Wings, and Chili's as of mid-2025, boosting operational cash flow in the second quarter through strong performance from Sushi Itto and Chili's; the company also secures a 200 million peso credit line agreement with HSBC and Sabadell, launches the Impacto al Plato program via Fundación CMR in September 2025 to address child malnutrition through entrepreneurial initiatives, and reports solid third-quarter 2025 financials including revenue of 3.70 billion MXN on a trailing twelve-month basis.