- Business
- Cyber Media Research & Services Ltd. (CMRSL.NS) provides media research, analytics, and digital services primarily focused on the Indian market. The company offers syndicated research reports on sectors including automobiles, consumer durables, IT hardware, and telecom; custom research solutions for market entry strategies and competitive intelligence; digital marketing services such as SEO, social media management, and content creation; and data analytics platforms for consumer insights and trend forecasting. Headquartered in Noida, India, and founded in 2002, CMRSL operates predominantly in India with select international clients in Asia-Pacific regions.
CMRSL's core business segments encompass media monitoring, audience measurement tools, and B2B information services tailored to advertising agencies, media houses, and corporate clients. Its product portfolio includes proprietary databases like CyberPrint for print media circulation data and CyberTV for television audience metrics, alongside online tools for real-time media tracking. The company targets enterprises seeking data-driven decision-making in marketing and media planning.
In recent developments, CMRSL announced a strategic partnership with a leading digital analytics firm in mid-2025 to enhance its AI-powered media monitoring capabilities, marking its expansion into predictive analytics services. The company also completed a funding round in late 2024, raising capital to bolster its cloud-based research platforms and enter the SaaS model for global markets. Additionally, CMRSL launched a new suite of ESG-focused research reports in early 2025, responding to growing demand in sustainable media practices.