- Business
- Commerce Planet, Inc. (CPLT) operates as a media company that provides media products, lead generation services, and marketing tools to client partners. The company offers membership loyalty programs; consumer marketing data management; affiliate list management; printing and fulfillment services; web and data hosting; and software development services. Through its subsidiaries, including Consumer Loyalty Group, Inc., Legacy Media, Inc., OS Imaging, Inc., and Interaccurate, Inc., it delivers turnkey internet media solutions addressing direct response consumer marketing, email deployment, live chat services, direct phone sales, customer service, and e-commerce dashboard systems via Iventa. Commerce Planet serves small to medium-sized businesses, business-to-business (B2B) and business-to-consumer (B2C) marketing programs, and enterprise clients worldwide.
Founded as NeWave, Inc. and renamed Commerce Planet, Inc. in June 2006, the company is headquartered at 400 Continental Boulevard, Suite 600, El Segundo, California 90245, United States. It focuses on the online media and marketing industry, providing fully integrated e-commerce solutions, call center support, and customer relationship management (CRM) tools.
In recent years, Commerce Planet has maintained a low operational profile with no publicly reported major partnerships, funding rounds, acquisitions, new product launches, or strategic expansions within the last 1-2 years, as indicated by current financial profiles showing zero market capitalization and minimal activity. Historical transactions include the 2008 sale of subsidiaries Legacy Media and Consumer Loyalty Group to Superfly Advertising for $7 million and plans to spin off Iventa, but no comparable developments appear in 2024-2025 records. The company faced significant legal challenges, including a Federal Trade Commission enforcement action resulting in a 2016 Ninth Circuit ruling affirming violations of Section 5(a) of the FTC Act and a $18.2 million restitution order related to deceptive marketing of its OnlineSupplier product.