- Business
- City Pulse Multiventures Limited, formerly City Pulse Multiplex Limited, operates as an India-based entertainment company engaged in theater operations, film exhibition, distribution, production, and digital media services. The company manages a chain of multiplexes and miniplexes under the WOW Cine Pulse brand, offering mainstream and classic cinema formats including innovative mobile screening technology such as WOW Cine Pulse on heavy motor vehicles for outdoor and app-based movie experiences; it also provides an over-the-top streaming platform named WOWPLEX, food and beverage services at cinema halls, and allied entertainment activities like events and live performances primarily across Gujarat with expansion into other regions of India. Incorporated in 2000 and headquartered in Ahmedabad, Gujarat, the company targets moviegoers, digital content consumers, and event audiences in the media and entertainment sector. Recent developments include the opening of a new miniplex at Savvy Sports Club in Gota, Ahmedabad, in August 2024; the appointment of Tripti Karwa as Company Secretary and Compliance Officer in August 2025; and the approval of an acquisition of Matrubharti Technologies, a mobile and web platform provider, through a share swap deal.