- Business
- Creative Realities, Inc. (NASDAQ: CREX) provides end-to-end digital signage solutions, media, and AdTech platforms that connect brands with consumers in physical spaces across retail, automotive, healthcare, quick-service restaurants, stadiums, arenas, entertainment venues, and digital out-of-home advertising networks. The company offers proprietary content management systems including Clarity, ReflectView, iShowroom, and Reflect AdLogic for programmatic advertising; interactive solutions such as touchscreens, video walls, kiosks, and digital menu boards; digital merchandising and omni-channel customer engagement systems; consulting, experience design, content creation, software development, hardware integration, network operations center services with 24/7 monitoring; and managed SaaS support for advertising networks and retail media monetization. Creative Realities serves customers in the United States, Canada, and internationally, targeting industries including automotive dealerships, financial services, gaming, convenience stores, foodservice, and grocery; it operates from headquarters in Louisville, Kentucky, where it was originally incorporated as Wireless Ronin Technologies before evolving through key acquisitions. In November 2025, the company completed its transformative acquisition of Cineplex Digital Media for CAD $70 million in cash, adding Canada's largest mall-based digital out-of-home network with over 750 screens across 95 shopping destinations, approximately CAD $56 million in 2024 sales, and projected 25% year-over-year growth in 2025; the deal, financed by a three-year $36 million senior term loan and $30 million convertible preferred equity at a $3.00 conversion price, targets at least $10 million in annualized cost synergies by end-2026 and expands recurring revenue through enhanced AdTech integration, while increasing the board to seven members with three new directors from CDM's ecosystem.