Societe d'Equipement Domestique et Menager SA (EQDOM) is a Morocco-based non-banking financial institution specializing in consumer credit, vehicle financing, and equipment lending solutions for individuals, civil servants, professionals, and businesses. Founded in 1974 and headquartered in Casablanca, Morocco, the company operates across the financial services sector, maintaining an extensive nationwide branch network as well as direct digital channels.
The company's core products and services include: personal loans and multipurpose cash credit facilities; automobile loans for new and pre-owned passenger and commercial vehicles; point-of-sale consumer credit and installment financing for domestic appliances, home furnishings, and electronics; debt consolidation and credit restructuring solutions; specialized credit agreements and institutional financing programs dedicated to public sector employees and civil servants; and associated credit insurance solutions, such as borrower life, disability, and payment protection insurance distributed in collaboration with partner insurance carriers.
In recent developments, EQDOM is undergoing a major shareholding and corporate governance transition resulting from Societe Generale Group's 2024 agreement to sell its Moroccan banking and financial subsidiaries, including Societe Generale Marocaine de Banques and its stake in EQDOM, to the Saham Group conglomerate. In parallel, EQDOM has intensified its operational transformation by expanding its digital lending ecosystem with online loan application, instant scoring, and paperless approval workflows, while strengthening strategic commercial partnerships with automotive dealer networks and retail merchants across Morocco.