- Business
- PT Cipta Selera Murni Tbk, together with its subsidiaries, operates fast-food restaurants under the Texas Chicken brand in Indonesia, offering fried chicken, burgers and wraps such as Mexican Burger, Tex Supreme Burger, Classic Burger, Crispy Chicken Burger, Mexicana Wrap, Tex Wrap, Tender Wrap, Zesty Crunch Burger, and Zesty Crunch Wrap; sides including honey butter biscuits, fries, coleslaw, and mashed potatoes; desserts like shortcake, ice cream cone, and ice cream sundae; dipping sauces such as spicy BBQ sauce; and rice dishes comprising spicy omomo chicken rice, spicy BBQ chicken rice, and teriyaki chicken rice. The company, founded in 1983 and headquartered at Menara Imperium, Lower Ground No. 04 (LG-04), Jl. H.R. Rasuna Said Kav.1, South Jakarta, Indonesia, conducts business through segments covering Java, Sumatra, Kalimantan, and Sulawesi, with approximately 21 outlets nationwide following pandemic-related closures in 2020. It maintains an 88% ownership stake in subsidiary PT Cipta Global Selera, a sub-franchise operator established in 2005; recent financials as of September 30, 2025, reflect total assets of Rp69.57 billion and ongoing operations amid market challenges, with no major acquisitions, funding rounds, or strategic expansions announced in the past two years.