- Business
- Datable Technology Corporation (TSXV:DAC) develops and provides PLATFORM3, a proprietary software-as-a-service consumer marketing platform offering first-party data collection, analytics, and monetization solutions for consumer packaged goods companies and consumer brands; digital and social media engagement tools; data mining capabilities; and loyalty solutions including loyalty programs, contests, promotions, and special offers delivered via mobile applications. PLATFORM3 incorporates artificial intelligence and machine learning to analyze consumer demographics and purchasing behavior, enabling targeted offers through email and text messages to influence in-store decisions, enhance brand loyalty, and facilitate social media content sharing. The company operates primarily in the consumer internet advertising sector, serving global brands in Canada and the United States. Founded in 2011 and headquartered in Vancouver, British Columbia, Canada, Datable Technology Corporation, formerly known as 3TL Technologies Corp., maintains ongoing discussions with Local Marketing Solutions Group, Inc. (LMSG) under a non-binding letter of intent signed in June 2023 to sell its SaaS business assets for equity, targeting a 15% ownership stake in LMSG post-transaction amid plans for industry consolidation, cross-selling opportunities, and access to LMSG's acquisition pipeline of U.S. marketing firms; implemented a share consolidation and replaced outstanding debentures in June 2024 to support this strategic shift; and reports expectations of revenue growth in 2024 through integrated sales with LMSG partners.