1. United Kingdom Stocks

  2. •

    Financial Services

  3. •

    Insurance - Diversified
Direct Line Insurance Group plc

Direct Line Insurance Group plc

DLG.L
Direct Line Insurance Group plcGB flagLondon Stock Exchange
305.00
GBp
-1.60
- -
3.97BMarket Cap
Direct Line Insurance Group plc
DLG.L
(London Stock Exchange)

Recent

price

305.00

P/E

ratio

- -

div

yld

- -

ROIC.AI

2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
TTM
FRC
4.17
4.07
3.47
3.05
2.56
2.44
2.27
2.42
2.55
2.5
2.4
2.36
2.42
2.25
2.84
- -
5.85
Revenue per Share
0.1
-0.2
0.18
0.13
0.23
0.27
0.41
0.2
0.32
0.35
0.31
0.27
0.26
-0.18
0.17
- -
0.46
Basic EPS, GAAP
0.5
0.4
-0.33
0.64
-0.02
0.39
0.28
0.53
0.33
0.25
0.2
0.31
0.22
0.52
0.2
- -
- -
Free Cash Flow per Basic Share
- -
- -
- -
0.73
0.18
0.29
0.47
0.33
0.16
0.37
0.31
0.22
0.23
0.24
0.01
- -
- -
Dividend per Share
2.12
1.92
2.43
0.84
0.87
0.84
0.73
0.74
0.88
0.86
0.86
0.89
0.78
0.33
0.48
- -
1.78
Book Value per Share
2.39
2.32
2.55
1.75
1.67
1.67
1.47
1.47
1.89
1.71
1.67
1.67
1.48
1.05
1.22
- -
3.39
Tangible Book Value per Share
1,375
1,375
1,375
1,374
1,371
1,370
1,431
1,369
1,366
1,366
1,367
1,356
1,336
1,304
1,299
- -
675
Basic Weighted Avg Shares
5,728
5,590
4,772
4,196
3,515
3,338
3,248
3,314
3,477
3,413
3,282
3,202
3,230
2,930
3,692
4,538
3,949
Sales/Revenue/Turnover
-1.39
-6.72
- -
6.62
12.79
14.73
16.78
11.77
- -
- -
- -
- -
- -
- -
- -
- -
11.39
Operating Margin (%)
32
30
32
43
58
85
95
88
82
90
78
80
94
115
124
140
- -
Depreciation Expense
133
-272
249
184
313
373
580
279
434
472
420
367
344
-232
223
163
313
Net Income, GAAP
- -
- -
27.38
26.01
23.69
21.34
21.34
21.02
19.48
18.69
17.62
18.65
22.94
- -
19.65
25.55
26.21
Effective Tax Rate (%)
2.32
-4.86
5.22
4.39
8.9
11.16
17.87
8.41
12.48
13.83
12.8
11.47
10.64
-7.91
6.04
3.58
7.92
Profit Margin (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Working Capital
285
327
318
788
487
526
521
540
435
427
423
669
598
340
365
373
487
LT Debt
3,581
3,482
3,871
2,832
2,790
2,810
2,630
2,522
3,048
2,905
2,990
3,046
2,797
2,192
2,405
2,484
2,790
Total Equity
- -
- -
- -
4.75
9.45
11.16
12.61
9.47
- -
- -
- -
- -
- -
- -
- -
- -
9.09
Return on Invested Capital (%)
- -
- -
6.74
6.55
18.08
23.08
36.63
19.52
32.25
29.52
26.77
22.12
20.56
- -
24.58
15.73
18.03
Return on Capital (%)
- -
-9.81
8.34
8.19
26.53
31.78
53.03
27.14
39.14
39.58
35.65
30.84
30.67
-31.71
42.28
24.57
26.53
Return on Common Equity (%)

Capital Structure

FRC

•

in mil. unless spec.
Jun'13
Sep'13
Dec'13
ST Debt
63
- -
55
LT Borrowings
501
- -
487
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
1,370
- -
1,375
Market Capitalization
67,660
61,473
73,372

Working Capital

FRC

•

in mil. unless spec.
Jun'13
Sep'13
Dec'13
Total Current Assets
- -
- -
- -
Cash, Cash Equivalents & STI
8,724
- -
8,350
Accounts Receivable, Net
1,172
- -
992
Inventories
- -
- -
- -
Total Current Liabilities
- -
- -
- -
Payables & Accruals
- -
- -
- -
ST Debt
63
- -
55
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
-0.63%
-2.98%
3.31%
Free Cash Flow
-21.4%
-37.92%
-279.84%
Net Income, GAAP
-35.24%
-81.92%
-27.05%
Sales/Revenue/Turnover
3.67%
7.62%
22.92%
Total Cash Common Dividend
44.37%
70.58%
471.08%

Quarterly Revenue

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2022
- -
- -
- -
- -
2,930
2023
- -
- -
- -
- -
3,692
2024
- -
- -
- -
- -
4,538

Quarterly Earnings Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2022
- -
- -
- -
- -
-0.18
2023
- -
- -
- -
- -
0.17
2024
- -
- -
- -
- -
- -

Quarterly Dividends Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2022
- -
- -
- -
- -
0.24
2023
- -
- -
- -
- -
0.01
2024
- -
- -
- -
- -
- -
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Business
Direct Line Insurance Group plc is a leading UK-based insurance company specializing in personal and commercial insurance products. The company offers a comprehensive range of insurance solutions including motor, home, pet, travel, life, cycling, general, SELECT premier insurance, and personal loans. In addition, it provides commercial insurance for small and micro-sized enterprises alongside rescue products, motor vehicle repair, insurance intermediary services, business support, software development, legal, and breakdown recovery services. These products are marketed primarily through direct channels such as phone and online platforms, in addition to partnerships with brokers and price comparison websites under brands including Direct Line, Churchill, Green Flag, Direct Line for Business Insurance, Privilege, Darwin, By Miles, and Natwest Group. Founded in 2012 following a divestment from The Royal Bank of Scotland Group and headquartered in the United Kingdom, Direct Line serves customers mainly in the UK, with additional operations in Germany and Italy. The company targets both private consumers and business clients with tailored insurance offerings across various sectors. It operates distinct segments focused on core insurance lines: Motor, Home, Commercial, and Rescue, with a strategic emphasis placed on these areas by prioritizing investment and resources. A significant recent development for Direct Line Insurance Group is its acquisition by Aviva plc, finalized on 1 July 2025, which represents a major strategic shift. This £3.7 billion transaction integrates Direct Line's portfolio and operations into Aviva’s wider business, aiming to enhance capital-light growth and operational synergies while expanding Aviva's market leadership in the UK insurance sector. The acquisition is accompanied by a leadership reshuffle and potential restructuring initiatives aimed at cost savings and enhanced efficiency. Further, Direct Line has launched initiatives to improve vehicle repair standards and accelerate claims settlement, including expanding its in-house repair network. The company is also focusing on cost reduction targets and enhancing profitability through strategic changes, including stepping back from non-core business lines like travel insurance to concentrate more on motor, home, rescue, and commercial insurance services. Overall, Direct Line Insurance Group plc operates as a comprehensive general insurance provider primarily in the UK market, offering a broad range of insurance products and services supported by the scale and strategic resources of its new parent company, Aviva plc. This combination is positioned to strengthen Direct Line’s market presence and financial performance in the evolving insurance landscape.