- Business
- Design Milk Co Limited (ASX:DMC), formerly Ahalife Holdings Limited, operates as a digital media and advertising company focused on modern design, architecture, interior design, furniture, fashion, and technology sectors; it supports independent brands, emerging designers, and design events through award-winning content, e-commerce platforms, and marketing services including commerce, trade, media, marketing, and distribution. The company offers core products and services via its portfolio brands Design Milk and Kaufmann Mercantile, which collectively engage a global community exceeding 9 million followers with editorial content, advertising campaigns, and previously e-commerce marketplaces featuring lifestyle goods such as bags and accessories, watches, pillows, books, frames and mirrors, kitchen and dining items, games, decor, lighting, dinnerware, pitchers, health supplements, jewelry, and apparel; operations span worldwide markets with a primary focus on consumers and trade professionals in art, architecture, and interior design industries. Founded in its current form through a name change in December 2020 and headquartered at 1209 Hill Road North, Suite 256, Pickerington, Ohio 43147, United States, the company underwent significant strategic shifts including a transition to an advertising revenue-only model in late 2022, a US$350,000 sale of its online business assets to Design Milk Holdings LLC in June 2023, a conditional share sale agreement in September 2023 to acquire LVX Global Holdings' Smart Buildings and Internet of Things business which terminated in April 2024 due to unmet conditions and LVX's voluntary administration, multiple capital raisings such as $532,800 via convertible notes in November 2022, board changes including director resignations and appointments through 2024, voluntary trading suspensions starting August 2022, and delisting from the ASX on August 2, 2024 under Listing Rule 17.12 following prolonged suspension, after which it was renamed Orbx Holdings Limited in December 2024.