- CEO
- Bruce A. Cassidy
- Full Time Employees
- 13
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- 9620 Las Vegas Boulevard South Las Vegas NV United States of America 89113
- IPO Date
- Dec 6, 2021
- Business
- KeyStar Corp. operates as a digital platform specializing in sports betting, eSports, and fintech solutions under the brands ZenSports, Ultimate Gamer, and Burstive. The company offers a suite of products including a mobile sports betting platform licensed in Tennessee; eSports tournament hosting and management; proprietary cryptocurrency payments API; DeFi-based fintech solutions; and enterprise white-label fintech and digital currency trading exchange technologies. Founded in 2020 and headquartered in the United States, KeyStar Corp. expanded its portfolio significantly by acquiring the assets of ZenSports, a native-mobile enterprise offering sports betting, eSports, digital currency, payment, NFT, content curation, and identity solutions, and Ultimate Gamer, which focuses on competitive online and live eSports competitions. In September 2024, the company rebranded to VIP Play, Inc., reflecting its strategic shift toward customized online sports wagering technology, including a multi-year partnership to deploy Kambi Group’s Turnkey Sportsbook technology in addition to proprietary systems to enhance its sportsbook product. KeyStar recently raised $8 million through a common stock offering and has undergone leadership changes with the resignation of its CEO and appointment of an interim CEO, aiming to grow its U.S. and international market presence by acquiring additional state and international gaming licenses and expanding B2B and direct-to-consumer capabilities globally in the entertainment, gaming, and fintech sectors. The company combines operational expertise in regulated markets with innovative digital and fintech offerings to serve sports bettors, eSports players, enterprises seeking fintech solutions, and digital currency users across North America and beyond.