- Business
- Singer Bangladesh Limited is a Bangladesh-based manufacturer, assembler, marketer, and retailer of consumer electronics, home appliances, sewing products, and furniture. The company operates across diverse product segments, offering major domestic appliances, including direct-cool and frost-free refrigerators, chest freezers, front-load and top-load automatic washing machines, inverter and non-inverter split air conditioners, microwave ovens, and electric ovens; small domestic and kitchen appliances, including blenders, grinders, food processors, electric kettles, rice cookers, induction cookers, gas burners, toaster ovens, clothes irons, water purifiers, instant water heaters, and electric fans; consumer electronics and communications equipment, including 4K UHD Smart and Google televisions, desktop personal computers, laptops, smartphones, and automatic voltage stabilizers; sewing solutions, including traditional manual, domestic electric, artisan, and industrial sewing machines; and residential furniture, including bedroom suites, living room sets, dining tables, and cabinetry. In addition to its proprietary Singer brand, the company distributes international third-party brands such as Beko, Hitachi, Samsung, Dell, HP, Skyworth, and Preethi, providing consumer hire-purchase financing programs, extended warranty options, and nationwide after-sales repair services through an extensive network of company-operated retail stores, authorized dealer points, and service centers across Bangladesh. Tracing its operational origins in the region to 1905 and incorporated as a Bangladeshi entity in 1979, the company is headquartered in Dhaka, Bangladesh, and operates as a subsidiary of Beko Bangladesh B.V., under the ultimate parentage of Arçelik A.Ş. and Koç Holding. In recent strategic developments, the company advanced its Transform for Growth transformation roadmap, highlighted by the commissioning and inauguration of an approximately 78 million dollar, 135,000-square-meter LEED-certified manufacturing plant in the Bangladesh Special Economic Zone at Araihazar, Narayanganj. This modern facility is structured to localize more than 90 percent of domestic appliance manufacturing across refrigerators, televisions, air conditioners, and washing machines, while initiating component exports, including wire harnesses, to international markets. Additionally, Singer Bangladesh completed the modernization and relocation of its corporate headquarters to Gulshan Centre Point in Dhaka, accelerated the nationwide rollout of experiential Singer | Beko concept retail outlets, and aligned corporate branding following the formal name change of its majority holding entity to Beko Bangladesh B.V.